cross
Kräuterhaus Kreuzberg: Designing an e-commerce website for a traditional herbal-house market stall

PROJECT TYPE

UX/UI Design

MEDIA

Mobile Website

DATE

2023

BRAND ATTRIBUTES

Fresh | Natural | Cosy

Kräuterhaus Kreuzberg is a herbal house market stall in the Marheineke Markthalle in Bergmannkiez, Berlin. They sell loose healing herbs and teas and spices, and other beauty and wellness items.

HI-FI INTERACTIVE PROTOTYPE

And here is our hi-fi prototype! Click the photo below to open the hi-fi prototype and explore it for yourself in Figma.

THE BRIEF

Kräuterhaus Kreuzberg: Photo of stall

SECONDARY RESEARCH

Kräuterhaus Kreuzberg: Secondary Research Quote

COMPETITOR ANALYSIS

Kraeuterhaus Kreuzberg: Competitors

USER RESEARCH

- While listening (class, work, phone) - Process emotions, focus, & boredom - Hard time maintaining doodle habit - Stigma about doodling - One colour (82%) - Pen & Paper (96%) - Want to doodle more (65%) - screenshots of survey results

Kraeuterhaus Kreuzberg: User Interview Quote

RESEARCH CONCLUSIONS

USER PERSONA

Kraeuterhaus Kreuzberg: User Persona

USER JOURNEY

Kraeuterhaus Kreuzberg: User Journey

PROBLEM STATEMENTS

HOW MIGHT WE...?

IDEATION

Kraeuterhaus Kreuzberg: Feature Priorisation

CATEGORY CARD SORTING

Kraeuterhaus Kreuzberg: Category Card Sorting

SITE MAP

Kraeuterhaus Kreuzberg: Site Map

LOW-FI PROTOTYPE

Kraeuterhaus Kreuzberg: Low-fi wireframes

MID-FI PROTOTYPE

Kraeuterhaus Kreuzberg: Mid-fi wireframes

BRAND ATTRIBUTES

Kraeuterhaus Kreuzberg: Brand Attributes

MOODBOARD

Kraeuterhaus Kreuzberg: Moodboard

STYLE TILE

Kraeuterhaus Kreuzberg: Style Tile

LOGO

Kraeuterhaus Kreuzberg: Logos

LEARNINGS & NEXT STEPS

- Usability Testing
(Already implemented) - “Inspire me” prompts - Nav Bar improvements - Reverse timer - Clear CTA’s
(Need to do) - Revisit the “inspire me” tags

- Next steps - Developing dashboard further - Develop “change your mood” - Doodle analysis of “Freq. Shapes” - “Doodboard” - social doodling - Dood-Not Disturb Mode - Integration with music and podcast apps - Personalization of reminders (location, time)